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Cold Calling Is Dead… But the Phone Isn’t

A quick primer on how to effectively cold call your prospects in 2016.

Cold calling is dead... but the phone isn't

Here’s a SlideShare presentation I did on Cold Calling from a past H+G meetup. The key with cold calling in 2016 is to not go in cold. The reason the “cold calling is dead” statement is so popular from sales pundits on the web is because it lets you off the hook to not do the hard work of using the phone to do outbound prospecting.

The key with cold calling in 2016 is to not go in cold.

The reason the “cold calling is dead” statement is so popular from sales pundits on the web is because it lets you off the hook to not do the hard work of using the phone to do outbound prospecting.

Cold Calling Is Dead! … But the Phone Isn’t from Brian Adoff

 

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