One Small Change That Dramatically Improved My Business (And Anyone Can Do It!)

Including you.

Do It Now!

Like many of you I’m sure, I’m often struck with moments of great, wonderful, amazing ideas.

Like the perfect the way to write an email I need to send someone. A great blog post. Some killer new copy to add to my sales page.

Take for example this email I need to send out tomorrow. I’m getting ready for bed and start thinking about what I need to do the next day. As I’m brushing my teeth the whole email comes rushing into my brain. And oh man is it good. It’s going to do exactly what I want it to do. From my perfect word choice to the funny joke I’m going to reference. I know It’s gonna be a home run! As I get into bed, I’m still thinking about how awesome my email’s going to be and I can’t wait to write it.

The next morning rolls around and I finally get to my desk and in the zone to start writing this amazing email.

But something strange happens.

I can’t quite remember exactly how I wanted to phrase that witty opening. And I can’t seem to find those perfect words I thought of the night before during my flash of genius. I’m sitting here at my desk spending way too much time trying to remember how to write a great email instead of just writing the damn thing.

Now I’m going to go out on a long limb and assume you are also human and have done the same thing as me. You come up with a great idea, and then put if off until a more convenient time.

Well here’s a simple stupid trick that will change your life for the better:

The next time that great idea strikes—actually go do it!

This is what I recently started doing. Now don’t get me wrong. It’s a hard adjustment. Even with a computer/phone almost always at hand, there’s usually a 4-year-old in the way who needs me to [choose one: take this fuzzy off me; wipe my butt; get me a snack; tell me everything about what you just said]. It’s too easy to put off something like writing this blog post.

But then I ask myself, “why not just do it now?

When I start to answer I realize I have some pretty thin excuses.

It’s at this point that I say to myself (yet again), “Stop being an asshole and just write the damn post!”

The first time I did this and acted right away on an idea it was like a revelation. It felt great. I felt so accomplished. This whole “doing things right now” ain’t that bad. I should do this all the time.

And so I did.

Not without it’s hiccups though. I’m still not fully compliant. But I am trying. Good lord I’m trying. And I encourage you to do the same.

The key—like with everything you know should be doing—is to make it a habit. Once you get into the practice it becomes second nature. And what better skill to become second nature than that of acting on your ideas.

You all know that great ideas are easy to have. Success is all about execution of those ideas. 

Another great way to look at this practice of acting on your impulse is as a small-scale execution victory. If you can execute on your more modest flashes of ideas—like writing a cold email to someone you admire—then you’re not too far off from executing on that brilliant business idea you have.

Writing this post made me think of one of my favorite quotes attributed to Goethe, which I will leave you with:

What you can do, or dream you can do, begin it!
Boldness has genius, power and magic in it.

Johann Wolfgang von Goethe